Guba is famous for its natural beauty, including the stunning Afurja Waterfall and the lush Guba forests. The city's rich history is reflected in its ancient mosques, such as the Juma Mosque, and traditional carpet weaving, which is a significant part of Guba's cultural heritage.

Visitors can explore the Guba Genocide Memorial Complex and the charming mountain villages like Khinalig. The region is also renowned for its delicious apples, and the annual Apple Festival celebrates this local specialty. The local cuisine features dishes like shashlik and lavangi, offering a taste of the region's culinary traditions.